Quick note: I’m writing about productivity here, in end-user scenarios. What we’re seeing in business apps and services is way beyond the scope here! AI. You might have heard of it. Little buzz thing going on just now, apparently it might change the world. I think it already has, and will continue to change things in both positively impactful and potentially negative ways. It depends on context and perspective. Will it take all our jobs away and make humans irrelevant?

I love the product marketing discipline. It brings together a number of needs, requirements and capabilities to challenge you in ways I’ve not found in any other discipline. It’s a gross simplification, and there are other business groups also, but essentially this is what happens in most organizations … I have had the benefit of learning the PMM craft at companies with many years of iteration and honing, and now enjoy imparting that knowledge and helping others learn and leverage the impact that great product marketing can have.